| FOR IMMEDIATE RELEASE |

THE BURGUNDY BLOG JOINS FORCES WITH THE AVALANCHE GUILD

Denver, CO - In an effort to expand and increase the programming that has made The Avalanche Guild so successful since the 2007-08 season, The Hockey Guild is proud to announce a new partnership with the founders of The Burgundy Blog.

Starting immediately, The Burgundy Blog will be absorbed and their daily content will now appear right here on The Avalanche Guild. By joining forces, it also opens the doors for a number of new Guild projects to be developed. These programs follow The Hockey Guild’s mission statement of, “Advancing and enhancing the hockey community through a wide variety of interactive events.”

“I am very excited to welcome The Burgundy Blog in to our family and couldn’t be happier for their staff,” said The Hockey Guild founder Justin Goldman. “This will bring The Avs Guild an element that was missing – daily coverage on a consistent basis. It also allows us to roll out some very exciting programs and features that will enhance the fan’s knowledge of Avalanche hockey.”

Founded on October 26, 2009 by Ryan Boulding and Jonathan Gebhart, The Burgundy Blog was a successful website dedicated to providing fans with an informed voice in the realm of Avalanche coverage. Both quickly proved they were knowledgeable about the Avalanche and became instant friends with everyone on The Avalanche Guild’s staff.

“Ryan has proved to me over the last year that he has a solid understanding of the game, from both a player’s and writer’s perspective,” Goldman said. “I trust his skills will continue to develop with us and we are proud to offer him this opportunity.”

A 2008 graduate of the University of Denver in English and Communications, Boulding also has three years of journalism experience and worked for the DU Recreation Center at Joy Burns Arena as a Learn-to-Skate instructor from 2008-2010.

“Ryan’s experiences at DU were a big factor in this decision,” Goldman said. “We both coached local hockey players at DU for a number of years and we both have over 15 years of playing experience. Our passion for educating fans about the game we still play today was crucial in moving forward with this partnership.”

Goldman played for Colorado State University for two years before he became the first beat reporter for the Colorado Eagles in 2003. After he graduated from CSU in 2005, DU hired him as the head goaltending coach for the Junior Pioneers youth hockey organization, a position he held for three years until 2008.

As a result of this partnership, two new programs will be rolled out over the next two months on The Avs Guild. These programs will enhance the coverage provided on the website and allow for fans to get more in-depth Avalanche analysis than ever before.

The Avalanche Guild will begin publishing a Monthly Digital Journal that covers and promotes the team. To see an example of this new project, you can view any of the first three issues of The Goalie Guild’s Monthly Scouting Journal.

The Avalanche Guild’s monthly journal will include feature stories, articles, analysis and general updates on the Avalanche. We will begin by publishing a “mock/trial” issue in December and then the first official issue will be published in January, 2011. The digital issues are free to read, download, view and share on a wide variety of mobile phone devices.

“The Goalie Guild’s monthly scouting journal has been a huge success since I rolled out the project over the summer,” Goldman said. “With Ryan’s help, we are committed to duplicating the process for The Avalanche Guild. It will bring fans a professional digital journal for free and it will grow on a monthly basis.”

Before founding The Hockey Guild on June 1, 2007, Goldman was the editor-in-chief of the Colorado Hockey Insider, a free monthly hockey magazine. He began operations in March of 2003 and developed the publication from eight pages and a readership of 500 to 36 pages and over 40,000 readers in just over three years. Goldman moved on from that position in May 2007 and founded The Hockey Guild one month later. Hinging on that success, Goldman is once again creating free monthly publications in the digital realm.

The second program to be rolled out over the next month on The Avs Guild is an all-new weekly Avalanche podcast. Hosted by Boulding and The Hockey Guild’s website administrator Grant Beery, the podcast will bring readers and fans another platform to learn about the team and get caught up on all things Avalanche.

Powered by Goldman’s success over the last five seasons on KBPI and Mile High Sports Radio, the podcast will include a variety of special guests from across the hockey world, including PHWA members, team beat writers, broadcasters, analysts, bloggers and fans as well. More information on the podcast’s broadcasting schedule will be available in the near future.

Along with the two new programs explained above, The Burgundy Blog staff will also be responsible for covering the Avalanche on a daily basis and helping promote The Avs Guild’s on-ice programs and discount ticket deals.

For more information on this announcement or any of The Avs Guild’s new upcoming new programs and features, please contact Justin Goldman via e-mail at justin@thehockeyguild.com or at 720-273-0444.

—###—